GANT has set a goal to become the leading lifestyle brand in merely five years. The new brand identity shows an entirely new facet of the rich GANT heritage, that continues to be an endless source of inspiration, focusing on the human and intellectual sphere of the GANT DNA.

The new global brand campaign perfectly captures curiosity and passion for creating new authentic innovations as well as never stop learning. Values that are being used as main guidelines when creating new pieces, especially watches, that interpret iconic classic models in a more modern way. As models for the sophisticated black and white portraits featured in the global brand campaign, GANT chose graduates from the most prestigious Colleges that are a part of the American Ivy League Universities, which celebrates brains over beauty.

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