Look good. Feel even better.
Watch / Smart Watch

When Amelia Austin collection was designed, two important things were realized:

Firstly, generic, mainstream fitness trackers don’t look good with formal or evening wear. Women have to take off their fitness trackers to wear their stylish, elegant watch which became increasingly inconvenient.

Secondly, smart watches that do look good, all seem to have a big digital screen and a very “techy” feel. So we were left with a question.

What if we could design a watch that receives messages, shows you who’s calling, tracks steps and exercise, monitors sleep and so much more but without the look of a fitness tracker or the techy screen of a smartwatch? A watch that would look good with any outfit.

And Amelia Austin was born.

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